I'll post a more detailed and discursive response later but here's the short version:
My attraction to Chapman is mainly a personal one. There are some alumni of my high school (they were seniors when I was in 8th or 9th grade) who went to Chapman. So when I saw their work in high school and asked what happened to them I heard about chapman as one of the best film schools in the country that no one knows about.
My attraction to Nyu is that they offer a bfa, not a ba. Earlier this year I visited Nyu and they had a really convincing pitch. Also, my mom keeps pressuring me to stay on the east coast.
I am leaning towards Usc right now though. Mainly because every interest I have is there: Usc has a (good)rugby team, a kendo club, a fencing team(I'm just beginning but I enjoy it), as well as a wide variety of academic classes to take.
It doesn't hurt that Usc says I'm a finalist for a scholarship.
The real reason I haven't decided yet is that once I accept somewhere, I would be honor bound to withdraw my applications from other schools so I don't take someone else acceptance slot when I know I'm not going there. And I don't want to withdraw my applications because I'm curious as to whether or not I can get in to Chapman, Reed, Nyu, Columbia etc.